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Beautiful Color Eye Shadow

Rooted in NYC with more than 100 years of beauty expertise, Beautiful Color Eye Shadows were developed in shades that are trend driven and in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting color with luxurious skin care benefits. Vitamin enriched. Oil-Free. Learn More
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Over the years, the most consistent requests we’ve heard from women seeking new eye shadows were that the colors be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing color with long-term skin care benefits.

Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator. For complete test results of this luxuriously smooth line of shadows, see below.

TEST RESULTS:*
- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colors glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother and more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance

Beautiful New Compact
The Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look.

Beauty Award Winner:

  • Allure Best of Beauty Awards: Best Neutral Eye Shadow – Blonde, (USA) 2013

*US home consumer test among 110 women over 2 weeks

Key Ingredients
Application & Uses
Beautiful Color Eye Shadow 4.4 5 36 36
love it ! gorgeous case,goes on nicely,love your light neutrals for just under brow, EA is always the best! 03/30/2015
Favorite eye shadow Not often enough can you find a color that they don't discontinue so I hope this color sticks around for a while 12/20/2014
Great eye shadow Long lasting color, which is what I wanted in an eye shadow. I have sensitive eyes and this product went on smoothly, didn't irritate my eyes, and lasted through my day. Like that eye shadow has such staying power. Good buy for any one wanting pretty shade that will last. And I didn't wear eye primer underneath it, so it is a winner in my book! 11/22/2014
Great color Great color and. smooth finish. Stays on all day 11/16/2014
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