New! Elizabeth Arden Grand Entrance Mascara New! Elizabeth Arden Grand Entrance Mascara
New! Elizabeth Arden Grand Entrance Mascara Rollover To Zoom

New! Elizabeth Arden Grand Entrance Mascara

A spectacular breakthrough in lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length and curl up to 80%* with our innovative precision brush. No clumps, flakes or smudges in sight.

*Based on an instrumental analysis and subject self-assessment of 31 women aged 19-45 in a US clinical study. Learn More
Select Color by Name:
What is Auto Replenish?
Exclusive Offer: It’s Here! The Summer Bag Upgrade, Just $32.50 Details


Elizabeth Arden Grand Entrance Mascara's glossy, long-wear and water resistant formula effortlessly coats lashes to separate, extend and intensify their appearance.The result? All-day lift and curl that won't flake, smudge or dry out.

The Formula:
The vitamin-rich formula locks onto lashes like a magnet for amplified volume and lift, while emollient rich olive and rice bran esters promote long, healthy looking lashes.

The Brush:
Three rows of alternating wedge-shaped discs and conical bristles grab every lash to extend and separate with ultra high-definition while the unique push-up tip lifts and curls for an instant false-lash effect.

Revolutionary Results. Immediate Transformation.
  • 162% increase in curl*
  • 96% said it made their eyes appear more wide open and bigger**
  • 96% said it created a dramatic lash effect and transformed the overall look of their eyes**
  • 93% would use Elizabeth Arden Grand Entrance Mascara instead of false lashes**
  • 80% in lash length and volume*
  • 85% improvement in lash color intensity and shine*

Beauty Award Winner
  • Cosmopolitan Best Mascara, 2016 (USA)

*Based on instrumental analysis and subject self-assessment of 31 women aged 19-45 in a US clinical study.
**Based on a subject self-assessment of 21 women aged 19-45 in a US clinical study.
Key Ingredients
Application & Uses
Rated 4 out of 5 by 12 reviewers.
Rated 5 out of 5 by Grand Entrance! I'm 61, this is one of the very best if not thee very best mascara I have ever used. The brush knows what it's doing! It has a very new and innovative design and it gets at all the lashes with ease. Congratulations to the design team on that brush! 05/18/2016
Rated 5 out of 5 by I love this mascara! This is hands down the best mascara I've ever used. I already have long lashes, but what this mascara does for my lashes is incredible! The definition and pop of my eyes with just the mascara and nothing else makes me really happy. Please Elizabeth Arden don't ever stop making this mascara. I love, love, love it! 04/03/2016
Rated 5 out of 5 by Volume, Curl and length!! I absolutely LOVE this mascara!! I won't leave the house without Mascara, so I've tried loads, but have never had a product that gives volume while curling and adding length without clumping!! Within a few strokes, it makes my lashes pop! I've gotten so many compliments when wearing this mascara -- definitely OBSESSED! Would highly recommend to anyone looking for that "wow" factor. 03/29/2016
Rated 1 out of 5 by Non-volume mascara The content was dry therefore difficult to apply. 05/13/2016
  • 2016-05-27 T09:13:41.575-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_12, tr_12
  • loc_en_US, sid_1002GEMC400, prod, sort_default
2 next>>