Q&A

What's the #1 cause of aging skin?

Almost 80% of skin aging is due to environmental factors like pollution, the sun and smoke.* These environmental factors can create free radicals, which in turn can cause oxidation. An example of oxidation is an apple turning brown when it is cut and exposed to oxygen in the air. Thank goodness for antioxidants in general and Idebenone in particular. As a force for good in the cellular world, antioxidants protect the healthy cells in our body. If antioxidants are a force for good, Idebenone, the most powerful antioxidant**, is your skin's super-hero. First developed by a leading Japanese pharmaceutical company back in 1986, Idebenone was subsequently discovered by German research scientists to prevent skin aging when topically applied to skin.

*Baumann, L. “Skin Ageing and Its Treatment,” Journal of Pathology. 2007.

**Idebenone has earned its title as the most powerful antioxidant when compared to other common antioxidants (alpha lipoic acid, kinetin, vitamin C, vitamin E and coenzyme Q10) by scoring an Environmental Protection Factor™ of 95 out of 100