Expert Eye Makeup Tips

Tools & Tips


Expert Eye Makeup Tips

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6 pro tips for beautiful eyes

Busy women have to move smoothly from day to evening. Rebecca shows you how to pull it off without looking overly made up. Smart tips to light up your night.

Eye Color

One thing you should take into account when choosing an eyeshadow and eyeliner is the color of your eyes. You want to bring out your natural color. Your goal is to make your eye color pop and stand out, not for the eyeshadow to compete with or diminish your natural color.

The chart below can help you select your best shades.The key is to select a color that's the opposite of the eye color. For example, for blue eyes, choose a warm shade of brown or tawny or golden shades. Whenever you pair two opposite colors, they intensify each other. Using shades of eyeshadow or eyeliner that are opposite of green (coppery, warm browns or purple) will make the green in the iris of your eyes look brighter and much more green.




The highlight shade is the lightest shade of the ones you will be using. Everything you highlight visually comes forward. Your shade choice can be more or less dramatic, depending on the shade you select. A matte finish provides a much more subtle look than a shimmer finish. The shimmer is more dramatic. For example, a shimmer highlight on deep-set eyes opens up the eye more than a matte shade. Lighter highlight shades are also more dramatic than soft of flesh-toned shades. How much you want to pull an area forward depends on whether you make a more or less dramatic shade choice.

Once you've chosen a highlighter shade, apply it to the brow bone (the area immediately underneath the brow's arch) and your eyelid. Do not apply it all the way from the lash line to the brow, because such a sweeping application can be unflattering to the eye shape. Also apply your highlight shade to the inside corner of the lower lash line. This will really help open up your eyes, making them appear larger and more youthful.


Eye Shapes

Hooded Eyes

Hooded eyes are sometimes called "bedroom eyes", because the lids tend to look heavy and partly closed. There are two types of hooded eyes – those you are born with and those that you acquire. Applied correctly, eye color can help hooded eyes appear more open by minimizing the eyelid.

  • Avoid using a dark eyeshadow over the entire lid, because it can make the lid appear heavier and will make the eyes look closed and small.
  • Don't be tempted to highlight the brow bone too much; this can accentuate the hooded appearance of the eyelid.
  • Avoid applying your highlight shade over the entire lid; it will just make your lid look even more hooded.


  1. Highlight Shade: Apply to the brow bone and along the upper lash line. Also apply to the inside corner of the lower lash line.
  2. Midtone Shade: Start at the outside corner base of your upper lash line and bring the color up and over the entire hooded area. This helps the lid recede, by pushing the lid away and bringing the eye forward. Be sure to blend the areas where the midtone color meets the highlight color. Be sure to apply your midtone along your lower lash line; start from the outside corner and brush across toward the inside corner.
  3. Contour Shade: Start at the base of the lash line and bring the color up and over the hooded area, layering it on top of your midtone. Do not bring it as far across as you did your midtone, but definitely come half way across the lid. Next, sweep your contour color underneath the lower lashes to define the lower lash line, starting from the outside corner and blending your way across. Don't miss this step! Hooded eyes really benefit from well-defined upper and lower lash lines.



Eyeliner can go a long way toward helping to define your eyes (opening them up and drawing attention to them), but if used incorrectly, it can be very aging. One important thing to remember. For you to look her most youthful, you might want to soften the eyeliner color choice. Some women think that they have to stop wearing eyeliner as they age, but that's not true.

Tip: If you wore black eyeliner in her twenties and thirties, switch to brown, to create a softer, more youthful definition in your fifties. If brown is too intense, switch to a soft bronze or taupe. Don't stop defining the eyes, just soften the definition.


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