Elizabeth Arden Launches Second Annual Social-Good Campaign on Pinterest
October 29, 2012
Elizabeth Arden is excited to team up with longtime partner Look Good Feel Better, for the second year of their philanthropic Pin It To Give It campaign.
The award-winning initiative garnered over 7,000 repins in its inaugural year, resulting in the donation of an equal number of eyeliners to women undergoing cancer treatment. This year, starting on October 8th, Elizabeth Arden hopes to make the campaign an even bigger success! For every image repinned from Elizabeth Arden’s Pin It To Give It board, the beauty brand will donate one lipstick to the charity.*
“We are pleased to again partner with Elizabeth Arden on the Pin It To Give It Program in order to increase awareness of the Look Good Feel Better program, which serves over 50,000 women a year in the U.S. alone,” says Louanne Roark, Executive Director, Personal Care Products Council Foundation. “We commend Elizabeth Arden for their continued leadership in Year Two of this innovative Pinterest campaign.”
“Elizabeth Arden understands the transformative healing power of makeup,” says Francine Gingras, Vice President, Global Public Relations. “Our goal with this initiative is to not only provide a product donation, but also to carry out Ms. Arden’s philosophy that ‘To be beautiful is the birthright of every woman’. We hope that this campaign continues to drive awareness for this inspiring charity and helps women across the country look good and feel better during a difficult time in their lives.”
Here’s how you can help:
- Visit http://pinterest.com/elizabetharden/PinItToGiveIt
- Repin any image from Elizabeth Arden’s Pin It To Give It board and keep the #PinItToGiveIt hashtag in the caption
- Elizabeth Arden will donate one Elizabeth Arden lipstick to Look Good Feel Better
- Help women with cancer look and feel their best!
Elizabeth Arden’s involvement with LGFB began at the program’s inception in 1988. Each year the company contributes products to the program's many workshops and participates in fundraising and marketing activities to benefit LGFB. More than 700,000 women have participated in the LGFB program in the United States, which now offers 14,500 group workshops nationwide in more than 3,000 locations
To find out more about Look Good Feel Better, visit www.lookgoodfeelbetter.org
Look Good Feel Better a public service program partnership of the Personal Care Products Council and the American Cancer Society. Dedicated to teaching beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment, Look Good Feel Better group programs are open to all women with cancer who are undergoing chemotherapy, radiation, or other forms of treatment. LGFB is a worldwide organization, and we offer our support on an international level in a wealth of ways.
Supportive Strength since 1988: Each September in the US, Elizabeth Arden, along with of many of its colleagues in the beauty industry, works to raise funds and awareness for the Look Good Feel Better program through the DreamBall. For more than 25 years, the DreamBall has benefited the Personal Care Products Council Foundation and the American Cancer Society, providing the main source of funding for Look Good Feel Better. As well, on an ongoing, annual basis, Elizabeth Arden US contributes makeup and skincare products to the program’s many workshops and participates in other fundraising and marketing activities. In 2010, the US team partnered with LGFB to raise awareness of the program through sales of a limited edition lipstick, for the first time benefitting LGFB on a global platform. In 2012, Elizabeth Arden US launched the first-ever Pin it To Give it campaign bringing social giving to a new channel, resulting in the donation of thousands of eyeliners to LGFB.
* Up to 10,000 lipstickswww.lookgoodfeelbetter.org