Beauty News

Beauty News

Elizabeth Arden Appoints Shoshanna Gruss as Brand’s First-Ever Style Director

Elizabeth Arden Appoints Shoshanna Gruss as Brand’s First-Ever Style Director

NEW YORK, NY, November 7, 2013 – Elizabeth Arden names Shoshanna Gruss as the brand’s first-ever Style Director. Shoshanna will serve as a spokesperson, content curator and style ambassador across all communications touch points.

“A New York style authority with a true entrepreneurial spirit, Shoshanna embodies the core values of the Elizabeth Arden brand and our New York heritage,” says Amy Fisher, Vice President, North America Regional Marketing,Elizabeth Arden. “Her design philosophy of crafting feminine yet bold designs to complement all body types is inspiring to the millions of women around the world who covet her unique designs. We’re looking forward to infusing her impeccable style within the Elizabeth Arden brand.”

As part of the Company’s plan to reposition its flagship brand, Shoshanna’s influence will be immersed into its retail and consumer activity. Shoshanna will collaborate closely with the brand on everything from trend forecasting and design to innovation. In this role she will act as a consumer-facing adviser and spokesperson, divulging her inside knowledge and expert fashion and beauty advice, including sharing the hottest trends straight from the runway and behind-the-scenes looks during fashion shoots. She’ll also appear at in-store events and be featured in educational videos, participate in live social media chats and provide content forElizabeth Arden’s social media channels and the brand website

“I have always admired Elizabeth Arden and share the brand’s passion for empowering women to feel and look their best,” says fashion designer, Shoshanna Gruss. “I’m excited to bring my unique insights and contemporary fashion perspective to this iconic beauty brand.”

Shoshanna’s new role as Elizabeth Arden Style Director will kick-off with a co-branded Polyvore contest, From Fall To Festive, launching on November 11th and a Holiday Style Twitter Chat in December with Elizabeth Arden Global Makeup Artist Rebecca Restrepo. In Fall 2014, Shoshanna will design an exclusive cosmetic bag collection for the brand, available as a gift with purchase.

About Shoshanna Gruss
New York born-and-bred American designer, Shoshanna Gruss is the founder and creative director of Shoshanna, her eponymous collection which debuted in stores in November 1998. Gruss revolutionized dress departments nationwide with the launch of her first collection—focusing on fitting and flattering the female body while indulging in whimsical details, a refreshing change from the contemporary offerings of the moment. Gruss continued to make waves in the marketplace with the launch of her swimwear collection in the Spring of 2001, the first in the contemporary marketplace to be sold as separates with lingerie inspired sizing. Her collection is carried in over 500 specialty and department stores nationwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Lord and Taylor, and select stores around Europe, Canada, and Asia. The entirety of the collection can also be seen at www.shoshanna.com.