Beauty News


Elizabeth Arden launches Mother’s Day #UntoldMOMent Campaign

To celebrate Mother’s Day, Elizabeth Arden is launching an Instagram campaign that pairs two of Mom’s favorites: fragrance and special moments (or as we’re calling them: MOMents).

The campaign, titled #UntoldMOMent, will be a collaboration with popular mommy blogger Anh Sundstrom from 9to5Chic and will highlight Elizabeth Arden’s newest fragrance, UNTOLD. For the week leading up to Mother’s Day, Anh will be posting exclusively to the Elizabeth Arden Instagram account, showing her personal and favorite MOMents with her daughter.

UNTOLD, like moms and women everywhere, is beautifully complex, alluring and multi-faceted. So what better way to show all the many facets of Mom than through a daily glimpse into the life of the ultimate glam mom.

The campaign will run from May 5 – 11 on Elizabeth Arden’s Instagram channel at Make sure to follow and keep an eye out! And don’t forget to share your #UntoldMOMent by using the hashtag and tagging @ElizabethArden.

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