The Color Of Love
February 07, 2014
“When in doubt, wear red,” said the iconic fashion designer, Bill Blass. Good advice for any time of year, but particularly at Valentine’s Day when the color red and amour become inseparable.
This union of color and passion began long before St. Valentine flung his first arrow. Red garlands, red scarves and even red wedding gowns have been en vogue in many cultures as part of wedding customs for centuries. The tradition goes back to roman times: Roman brides were wrapped in a fiery red veil, the flammeum, to bring love and fertility.
So when you’re feeling red hot, it’s a sensation you share with women through the ages. It’s also one with a growing body of modern scientific support. Scientists say red intensifies our physical reactions and, more than other colors, provokes clearly identifiable reactions. In particular, red is shown to lead men to view women as more attractive and more sexually desirable.
But you, our beautiful friend, probably already knew this. Perhaps that’s why you’ve found yourself eyeing a great red blouse, or browsing our perfect shades of luscious red lipsticks. We understand. That’s why we’ve created our most popular Beautiful Color Lip formula in— you guessed it: Red Door Red. Discover the COLOR OF LOVE now.
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