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Beautiful Color Eye Shadow

Rooted in NYC with more than 100 years of beauty expertise, Beautiful Color Eye Shadows were developed in shades that are trend driven and in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting color with luxurious skin care benefits. Vitamin enriched. Oil-Free. Learn More
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Over the years, the most consistent requests we’ve heard from women seeking new eye shadows were that the colors be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing color with long-term skin care benefits.

Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator. For complete test results of this luxuriously smooth line of shadows, see below.

- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colors glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother and more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance

Beautiful New Compact
The Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look.

Beauty Award Winner:

  • Allure Best of Beauty Awards: Best Neutral Eye Shadow – Blonde, (USA) 2013

*US home consumer test among 110 women over 2 weeks

Key Ingredients
Application & Uses
Rated 4.3 out of 5 by 47 reviewers.
Rated 5 out of 5 by Lovely Soft Shade The color goes on well and stays put, does not turn into stripes or fade. I love the amethyst shade, as I have fair skin, blue eyes and silver hair; it is soft and tasteful for day, and can be added to for evening. 03/10/2014
Rated 5 out of 5 by Great blendable color Item shipped right away and my order included a bag of free goodies. This eye shadow is great. I've been wanting a blue/teal type of color for an accent color for the crease of my eye. I used a brush because it looked rather dark, and I didn't preview it in person beforehand. It went on smooth and perfect. I was able to build the color to as dark as I wanted. I'm sure if you use bold colors, you can use alot on a sponge applicator. Which reminds me, mine came with no little sponge applicator, good thing I have my own. Would definitely recommend these shadows. I have others and they go on great and last all day, even on my chemotherapy days. 02/27/2014
Rated 5 out of 5 by Very pleased Bought this in Sparkling Sable, and I love it. Very natural looking and complements my hazel eyes and brown hair. Good for a natural daytime look, or you can create a smokey look for evening. Nice consistency, not too powdery. Buy it! 01/14/2014
Rated 4 out of 5 by Great Eyeshadow I bought the shimmering taupe, smolder, and romance shadows. The color and texture is great. The only problem I have with them is the size of the applicator. I am no giant, I am 5'8 but the eye shadow applicators are so small I can't use them. You will need a better and larger applicator if your hands aren't tiny. 12/15/2013
Rated 5 out of 5 by Perfect shade, stays on all day I am a busy RN student and work 12 hour clinical shifts. I wear the blonde shade of this eye shadow and it stays on all day! The blonde is a perfect shade and helps me look naturally made up without looking overdone. I will purchase this eye shadow again for its staying power! Looking forward to trying other shades. 12/13/2013
Rated 5 out of 5 by Crease Free and Blends Beautifully! I love these eyeshadows. The vitamins are an extra benefit. 11/11/2013
Rated 5 out of 5 by Glisten + truffle for a gorgeous elegant look This is my favorite shadow formula of all time. It is the only powder shadow that doesn't flake when I apply it and doesn't crease throughout the day. The website doesn't really provide a description of the colors, however, so here are my two: Glisten - a sheer nude with just a hint of shimmer. Not a tacky sparkle, just a subtle glow. It's not pink, peach or tan, it's an absolute nude. Truffle - a soft fawn brown. Not a greyish or chocolate brown, more of a peachy or pinkish brown, if that makes sense. Too sheer and light for a smoky eye look, it's natural, classy, elegant. Perfect for contouring with Glisten. Both are timeless; I hope they never get discontinued. 10/23/2013
Rated 4 out of 5 by Nice soft greenish color It's a light golden green, not very pigmented,mostly for daytime use given that it has a soft effect, glides on easily 10/16/2013
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