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Beautiful Color Eye Shadow

Rooted in NYC with more than 100 years of beauty expertise, Beautiful Color Eye Shadows were developed in shades that are trend driven and in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting color with luxurious skin care benefits. Vitamin enriched. Oil-Free. Learn More
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Over the years, the most consistent requests we’ve heard from women seeking new eye shadows were that the colors be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing color with long-term skin care benefits.

Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator. For complete test results of this luxuriously smooth line of shadows, see below.

- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colors glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother and more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance

Beautiful New Compact
The Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look.

Beauty Award Winner:

  • Allure Best of Beauty Awards: Best Neutral Eye Shadow – Blonde, (USA) 2013

*US home consumer test among 110 women over 2 weeks

Key Ingredients
Application & Uses
Beautiful Color Eye Shadow 4.3 5 35 35
Perfect shade, stays on all day I am a busy RN student and work 12 hour clinical shifts. I wear the blonde shade of this eye shadow and it stays on all day! The blonde is a perfect shade and helps me look naturally made up without looking overdone. I will purchase this eye shadow again for its staying power! Looking forward to trying other shades. 12/13/2013
Crease Free and Blends Beautifully! I love these eyeshadows. The vitamins are an extra benefit. 11/11/2013
Glisten + truffle for a gorgeous elegant look This is my favorite shadow formula of all time. It is the only powder shadow that doesn't flake when I apply it and doesn't crease throughout the day. The website doesn't really provide a description of the colors, however, so here are my two: Glisten - a sheer nude with just a hint of shimmer. Not a tacky sparkle, just a subtle glow. It's not pink, peach or tan, it's an absolute nude. Truffle - a soft fawn brown. Not a greyish or chocolate brown, more of a peachy or pinkish brown, if that makes sense. Too sheer and light for a smoky eye look, it's natural, classy, elegant. Perfect for contouring with Glisten. Both are timeless; I hope they never get discontinued. 10/23/2013
Nice soft greenish color It's a light golden green, not very pigmented,mostly for daytime use given that it has a soft effect, glides on easily 10/16/2013
Nice shade Great texture glides on easily,nice beige shade, ideal for daytime use,not too pigmented and not too shimmery 10/16/2013
Very Pretty and stays on I got the Sandstone and the Bone to use as under my brow on top of my other colors and they work wonderful! They stay on all day and they match all the colors I have. I am going to order a lid color because the I am so impressed with the the Sandstone and Bone. 06/22/2013
natural looking The amythest purple eye shadow and sky blue eyeshadow I ordered are nice looking colors that aren't too dark. My order was received on the expected delivery date. 06/18/2013
Very little pigment The actual color once you put it on, is very weak, so it doesn't really match what it looks like in the container. 04/24/2013
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