Serums and Capsules

What does face serum do?

Face serums are your skincare heroes. These lightweight, fast-absorbing treatments are designed to deliver concentrated ingredients directly into the skin. Whether you're targeting fine lines, dullness, or dehydration, face serums offer potent results thanks to their high-performance formulas.

Should I use face serum daily?

Absolutely! Most face serums are formulated for daily use, morning and night. Consistent use can help improve skin texture, tone, and hydration over time. Just be sure to follow product directions—some active ingredients like retinol may be best used once a day or a few times per week.

How do you apply face serums?

After cleansing and toning, apply 1–2 drops of serum to your fingertips and gently press or sweep it over your face and neck. For capsule serums, simply twist, squeeze and apply. Let the serum absorb for a few seconds before following with your moisturizers to lock everything in.

Is face serum better than moisturizer?

Serums and moisturizers work best together. While hydrating face serums deliver targeted benefits deep into the skin, moisturizers help seal in hydration and protect your skin barrier.

When should you start using face serums?

It’s never too early—or too late—to start using serums. Many people begin incorporating them into their routine in their mid-20s to boost hydration, prevent fine lines, or brighten skin tone.

Should you ice your face before or after serum?

If you're using a facial ice roller or cold therapy to reduce puffiness and prep the skin, there are benefits to applying it both before and after your serum. Either way, your hydrating face serum can penetrate more effectively into calm, prepped skin.