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Foundation Makeup Primers


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    Flawless Instant Primer
    86% of women agreed imperfections were instantly blurred**Based on a consumer study of 51 participants
    Flawless Start Instant Perfecting Primer
    $42.00

    30% OFF + GIFT W/CODE:EAFAM
    Size: 1 oz
    Sold Out
    1001OSCC40001
    Advanced Eye-Fix Primer
    $23.00 $13.80

    INTRODUCING ETERNAL AURA

    A bold floral amber created by women for women, the NEW Eternal Aura Collection celebrates the beauty of being yourself.

    EXPLORE THE COLLECTION

    MAKEUP PRIMERS

    Create a smooth, even canvas with Elizabeth Arden’s face primers—the flawless start to every makeup routine. Each primer makeup formula blurs imperfections, enhances radiance, and extends wear, giving your skin the perfect base for foundation while delivering skincare benefits that hydrate, smooth, and refine.

    What is makeup primer?

    Makeup primer is a lightweight, smoothing product applied before foundation to create an even base for makeup. Our Flawless Start Instant Perfecting Primer instantly mattifies skin and blurs imperfections with Locking Polymer Technology to grip onto makeup and extend wear time. It diffuses the look of pores and fine lines and leaves skin moisturized with a shine-free veil.

    How do I apply primer makeup correctly?

    To apply primer makeup, start with clean, moisturized skin. Apply a thin layer over your entire face and jawline. Focus on areas where makeup tends to fade or settle, like the T-zone, cheeks, or around the nose. Let set for 10 seconds before applying foundation.

    Should makeup primer be used on aging skin?

    Yes, a hydrating face primer can be especially beneficial for aging skin, as it helps smooth texture, blur fine lines, and prevent makeup from settling into creases. Ours helps skin look flawless and controls oil and shine for up to 16 hours. It also diffuses the look of pores and fine lines and leaves skin moisturized with a shine-free veil.

    Should you put makeup primer on before moisturizer?

    Apply makeup primer after your moisturizer. Moisturizer hydrates and preps the skin, while primer locks in moisture and smooths the surface for flawless makeup application. For best results, allow your moisturizer to fully absorb before layering primer.

    Can I skip makeup primer if I use a moisturizer?

    While a rich moisturizer can help foundation blend more easily, a primer makeup product serves a different purpose. It improves texture, controls shine, and extends wear. For a polished, long-lasting look, both moisturizer and primer play essential but complementary roles in your routine.